Bob Wall is the name of he Cowboy you see on the billboard. I used to rodeo with his kids and briefly dated one of his daughters. He once told me stories about filming 2 minute long commercials for Marlboro, shot in the states, which would air in Japan and other parts of Asia, as they still allowed cigarette ads on TV. He said he would sometimes go on promotional tours in Japan and enjoyed being a minor celebrity over there for being the Marlboro Man. That was my initial first hand account of Modern Japanese culture through Bob’s stories. My sixteen year old brain was fascinated by the thought of Japanese people being fascinated by the handsome, aging rancher from Rifle, Colorado whose daughter I was infatuated with. Growing up in nowheresville Colorado and spending the better days of my youth at rodeos surrounded by cowboys and ranch kids, Bob’s stories from being the Marlboro Man were some of my first insights that there was far more complexity to the world than I had previously thought. I grew up around the Marlboro Man and thought nothing of the Myth and Legend that effective marketing had created around the world. I just thought he had a good looking paint horse. By the way, the only time he ever smoked was when he was getting paid to do so. I only ever saw him put a pinch of Copenhagen between his cheek and gum.
I find the coolest people on tumblr.